You always need to know what the customer wants in business!
Customer Profile: 57 years old, married, has 3 children and a granddaughter.
Makhfiratkhon from childhood loved to sew and made different dresses for her dolls, and over the years developed a love for sewing, and her skill has become the main occupation for income in the family. Her creative nature was always in search of new ideas, and she designed the original styles for dresses and thus she gradually increased her clientele.
Knowing the tastes of her customers and fashion trends, she decided to buy a new sewing machine and a computer-embroidery machine and therefore, she made a step to expand her business and turned to MCF «MicroInvest» for help. After receiving the loan she immediately bought machines and after a while her business went up.
She shares her experience and says that "Every entrepreneur should invest part of his/her income in modernization and expansion of the business; otherwise it is easy to lose competitiveness and customer base because we live in the world of market economy”.
In business, you should always know what the client wants and go to meet clients’ needs, because the customer is always right! "